Beyond "Translate": real multilingual architectures with Next.js

Many believe that having a global website is as simple as adding a "Translate" button. However, automatic translations often lose context, meaning, and most importantly, SEO. At falcani, we don’t just translate words; we build Internationalization (i18n) architectures.

What is i18n and localized routing?

It’s not about changing text on the fly. It’s about creating a structure where each language has its own "space" on the web (e.g., yourweb.com/es and yourweb.com/en). Using Next.js, we implement a system of blocks where content is culturally adapted to the user.

Advantages of a native multilingual architecture:

1. International SEO: Google indexes your pages in each language separately, attracting customers from all over the world.

2. Real context: Speaking to a client in the US is not the same as speaking to one in the UK. Our architecture allows for real idioms and meanings.

3. Performance: By using Next.js, the server knows which language to deliver before the page even loads, eliminating that annoying translation flicker.

From blocks to global markets

Just like our other developments, we see languages as building blocks. You can start with English and Spanish, and thanks to our modular architecture, adding French or Portuguese is as simple as connecting a new piece to the existing system.

Is your business ready to speak your customers’ language? Materialize your global expansion with us.

Let’s talk.